网上买足球

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疫情下楼市变局 销售中介变“主播”

广州日报   2020年04月04日 08:54

YOUBAIHUOMENDIANFALIXIANSHANGYINGXIAO。GUANGZHOURIBAOQUANMEITIJIZHE WANGYANSHE

CONGLIJIAQIDAOWEIYA,ZAIDAOLUOYONGHAO;CONGKOUHONGDAOSHOUHUAN,ZAIDAOHUOJIAN。ZHIBODAIHUO,DIANFULEHENDUORENDEXIANGXIANG。RUJINJIAZHIJIBAIWANYUAN,SHENZHISHANGQIANWANYUANDEFANGZIYEBEISONGSHANG“YUNDUAN”,BANJINZHIBOJIAN。YISHIJIAN,WANGHONGDAKA、ZHONGJIEFENXISHI、FANGQIXIAOSHOUYUANFENFENBIANSHENCHENGWEI“ZHUBO”,YOUDAXINGFANGQI2YUEFENYILAIZUOLE20DUOCHANGZHIBO。

网上买足球BUGUO,YOUBIEYUKOUHONGHEMIANMO、HONGSHUHEERJIDENG,CHENGJIAOJINEGAOANGDEFANGZIFENFEN“SHANGYUN”、JINZHIBOJIANHOU,CHENGJIAOZHERENGLIAOLIAOWUJI。GUOJIATONGJIJUSHUJUXIANSHI,JINNIANQIANLIANGGEYUEQUANGUOSHANGPINFANGXIAOSHOUMIANJIHEXIAOSHOUETONGBIFENBIEXIAJIANG39.9%HE35.9%。YINCI,“ZHIBOMAIFANG”SHITESHUSHIQIDEYINGDUICELVE,HAISHIWEILAIXINQUSHI?YOUZHUANJIABIAOSHI,ZUOWEIFANGDICHANXIAOSHOULINGYUDEXINMOSHI,WEILAIHAISHIZHIDETANSUO,DANMUQIANXIAOGUOSHANGBUMINGXIAN,ZHUYAOHAISHIZHUAN“YAOHE”。

直播卖房:

房企销售部2月份以来做了20多场

网上买足球“DAJIAHAO,XIANZAIWOJIDAJIAJIESHAOYIXIAWOMENXIANGMUDEWEIZHITU,YONGBIZHIDEWEIZHIJIUSHIZENGCHENGGUANGCHANG。”ZAIYIJIADAXINGFANGQIZHIBOPINGTAI,ZHUBOZHENGZAIWEIFENSIZHIBOLOUPANXIANGMU。GENJUZHUBOJIESHAO,ZHEISHITAJINNIANZUODEDIWUCHANGZHIBO。

网上买足球XIANGBIKAIFASHANG,ZHONGJIEJIGOUYEYIJINGMANGQILAI,“ZHEIJITIANSHIZAISHITAIMANGLE,WOMENZHONGWUYIJINGKAIHUIJIGEXIAOSHITAOLUNZHIBODEWENTI,ZUIJINYESHILIANXUTUICHUZHIBO,MINGTIANYOUZHUANJIADE,ZAIWANGHOUYOUZHONGDUANXIAOSHOURENYUANZUOZHUBODE。”GUANGZHOUMOUDAXINGZHONGJIEFUZERENSHUO。

CONGSHAPANDAOJINGTOUQIAN,JIZHELEJIEDAO,MUQIANFANGDICHANZHIBOPINGTAIZHUYAOYOUSANDALEIXING,YIZHONGSHIDISANFANGZHIBOPINGTAI,RUDOUYIN、TAOBAODENG,YIWANGHONGDAILIULIANG。DIERLEISHIZHONGJIEJIGOU,QUANGUOYOUCHAOGUO5000MINGZHIYEGUWENZHIBOMAIFANG。DISANLEISHIKAIFASHANGZIJIDAJIANDEPINGTAI。JIZHESHULIFAXIAN,MUQIAN,XIAOSHOUEBANGDANQIAN200QIANGFANGQIZHONG,YIYOU154JIAKAIQIXIANSHANGYINGXIAO,CHAOGUO140JIAFANGQIZHONGQIHUOXINTUICHUXIANSHANGSHOULOUCHU。QIZHONGBAIQIANGFANGQIFAQIXIANSHANGSHOULOUCHUDECHAOGUOJIUCHENG。

BUGUO,YENEIRENSHIBIAOSHI,XIANGBIXIANXIASHOULOUBU,ZHIBOMAIFANGSHIZAIXINGUANFEIYANYIQINGZHIXIACUISHENGCHUDEXINYETAI。MOUDAXINGFANGQIMOUXIANGMUXIAOSHOUBUCEHUAJINGLIHUANGXIYAOGAOSUJIZHE,TAMENGANGKAISHIZUOZHIBOSHIWEILEJIEJUEKEHUBUNENGLAIXIANCHANGKANFANGDENANTI,“YIQINGFANGKONGQIJIAN,XIANXIASHOULOUBUTINGYE,YOUTONGSHIZAIZIJIDEDOUYINHAODENGJINXINGZHIBO。HOULAIGONGSIYEKAISHITUIGUANG,2YUEFENYILAIZUOLE20DUOCHANG。CONGZUICHUDELIANGTIANYICHANG,DAOHOULAIDEYIZHOULIANGCHANG,XIANZAIDAGAIYIZHOUYICHANG,DANZHIBODEZHILIANGHUIYUELAIYUEGAO。”HUANGXIYAOTOULU。

实际效果:

13万人围观中仅5人主动反馈

HUASHIXIANSHANGMAIFANG,XIAOGUOZENMEYANG?JULEJIE,ZHIBODAIHUOZHONG,FANGDICHANCHENGJIAOLIAOLIAOWUJI。“SUIRANSHIGEXINMOSHI,DANWOBUZENMEKANHAO,GENGDUODEZHISHIYIZHONGYINGXIAOXUETOU。”YIWEIDAXINGFANGQIYOUGUANFUZERENBIAOSHI。YEYOURENBIAOSHI,FANGCHANYOUTIANRANDETESHUXING,NANYITURANCHUXIAN“BAOKUAN”ZHIBO。YOUSHUJUXIANSHI,DANGQIANZHIBOMAIFANGDUOSHUSHIZHUAN“YAOHE”,KANDUOMAISHAO。

MOUYANGQIKAIFASHANGYINGXIAOGUANLIBUSHUJUXIANSHI,ZAI2020NIAN1YUE30RI,MOUXIANGMUZHIBOZHONG,YOUYUE72000RENGUANKAN,JIN3RENJIAZHIYEGUWENWEIXIN。2020NIAN2YUE1RIMOUXIANGMUZHIBOZHONG,GONGJI58726CIGUANKAN,JIN2RENJIAZHIYEGUWENWEIXIN。RUGUOPINGJUNSUANXIALAI,13.07WANRENWEIGUANZHONG,ZHIYOU5GERENGENZHIYEGUWENLIANXI。

网上买足球TAOBAOZHIBOSHUJUYEXIANSHI,GAIZHIBOPINGTAISUIRANYIJINGFUGAILEQUANBUXINGYE,ERQICHE、DAJIADIAN、TUSHUDENGXINGYECONG2019NIANXIABANNIANKAISHIGENGSHIYIJUNTUQI。DANCONGCHENGJIAOEHESHENTOULVQIANSHIDAXINGYEZHONG,FANGDICHANZUOWEIDAZONGJIAOYI,QUEBANGSHANGWUMING。

SHANGSHUMOUDAXINGZHONGJIEXIANGGUANFUZERENCHENG,FANGZIBUXIANGKOUHONG,“MAIJIAYIDINGXUYAODUIFANGZIYOUQUANFANGWEIDELEJIE。BUHUIYISHIJIDONG,DIANDIANSHUBIAOHUODONGDONGSHOUZHITOUJIUMAILE。”GUANGDONGSHENGZHUFANGZHENGCEYANJIUZHONGXINSHOUXIYANJIUYUANLIYUJIAYERENWEI,CHULEKEDANJIATAIGAO、ZHUANYEXINGQIANG、GONGYINGTAIDUO、JUECEJINSHENDENGZHIWAI,XUJIAXUANCHUAN、HUOBUDUIBAN、JIAOFUZHILIANGDENGYIZHIYILAICHONGCHIZAIDICHANJIE。WANGHONGMIANXIANGFENSIDEZHIBOMAIFANG,JINGUANYOUWANGHONGYUFENSIZHIJIANDEJUEDUIXINLAI,ZANSHIYENANYICHENGWEIZHULIUDEQUDAO。

HUANGXIYAOZHIYAN,MUQIANSUOZUODEZHIBOZHUYAOSHIWEIHUKEHUDUIXIANGMUDEREDU,RANGNEIXIEBUYUANYIXIANXIAKANLOUDEKEHUNENGGOUGENGHAODILEJIEXIANGMU,“SHIJIJUZHUHUANJING,SHENGHUOQIFENDENGSHIHENNANTONGGUOZHIBOZHENSHIZHANXIAN。ERQIEFANGZIJUYOUHENQIANGDEDIYUXING,WANGHONGPINGTAIYEHENNANDAICHUTAIDADELIULIANG。”

未来趋势:新模式上位还需至少“三道关”

“SUIRANXIANZAIZHIBOMAIFANGCHENGJIBINGBULIXIANG,FAZHANSHANGXIANSHANGXIAOSHOUYEYOUHENDACHAYI。DANZHEIXIEXINDEMOSHI,WEILAISHIFOUNENGQUDAIXIANXIASHOULOUBU?WOMENJUEDEHAISHIZHIDETANSUOHECHANGSHI。”GUANGZHOUMOUFANGQIXIAOSHOUBUFUZERENCHENG。BUGUO,ZHUANJIABIAOSHI,SHIXIANXIANSHANGXIANXIARONGHESHIJINNIANXINGYEXIAOSHOUXINQUSHI,DANXIANSHANGXIAOSHOUXINMOSHISHIFOUNENGGOUYUXIANXIAXIAOSHOUPINGFENQIUSE,ZHISHAOHAIYAOGUO“SANDAOGUAN”。

一道关:实现精装和产权证交付

“JIUMUQIANDEZHUFANGLAISHUO,BUFENSHIQIFANGGAINIAN,BUFENSHIMAOPIDE,TONGSHIJUEDADUOSHUYEBUKENENGBANLIFANGCHANZHENGHUOBUDONGCHANQUANZHENG。KEGUANSHANGZHEIDOUSHIDEFANGWUJIAOYIMIANLINHENDUOBUQUEDINGXING。”YIJUYANJIUYUANZHIKUZHONGXINYANJIUZONGJIANYANYUEJINBIAOSHI,XIANZAIHENDUOFANGZIDOUSHIQIFANG,BENSHENJIUYOUHENDUOWENTI,JIBIANSHIQUSHOULOUCHUKANLEFANGYIHOU,HOUXUDOUHAIHUICHUXIANHENDUOJIUFEN,“SUOYIBENZHISHANGBUSHILAOBAIXINGBUXINRENXIANSHANGDEQUDAO,ERSHIBUXINRENJUTIDEFANGYUAN。ZHIYOUKANDEDAO、KANDEQINGDEFANGYUAN,CAIHUIZHENZHENGYUANYIZAIXIANSHANGJINXINGJIAOYI。”

网上买足球YINCI,YANYUEJINRENWEI,RUGUOSHIXIANFANG、JINGZHUANGSHENZHIHAIYOUCHANQUANZHENG,NEIMEZAIXIANSHANGKANFANGJIUHEGOUWUYIYANG,TONGGUOXIANSHANG,JIBENKEYIBAFANGZIDESUOYOUSHUXINGDOUZHANGWOQINGCHU,JIANSHAOGOUFANGYALI。

二道关:合理的“反悔机制”

JIAZHUGUANGZHOUTIANHEQUDEZHUANGNVSHISHUO,TASHIGEBUZHEBUKOUDEWANGGOUZHE,DADAOBINGXIANGXIYIJI,XIAODAOYITIAOMAOJIN,DOUSHIWANGGOU,“YOUYUMAIDEDUO,JINGCHANGHUIYOUTUIHUO,ERQIEHENFANGBIAN。DANYAOSHIMAIFANGZI,WOKENDINGBUHUIQINGYIXIASHOU,WANYIBUMANYI,XIANGTUIDOUNAN。YOUJIWEIPENGYOUYIJINGYUDAOZHEIGEWENTI。”ZHUANGNVSHICHENG。

网上买足球ZHIDEZHUYIDESHI,DANGQIANDUOSHUFANGQIZAIXIANSHANGXIAOSHOUZHONG,DOUSHEZHI“WULIYOUTUIFANG”DETIAOKUAN,DANRUGUOFANGQIBENSHENZIJINYALIDA,WANGWANGHUIDAOZHITUIDINGHETUIFANGKUANDENANDUDA。YOULVSHITIXING,DANGQIANFANGQIFENFENTUICHUDE“WULIYOUTUIFANG”BINGBUYIWEIZHE“WULIYOUTUIDING”。“WANYIBUXIANGYAOZHEITAOFANGZILE,DINGJINNENGFOUSHUNLITUIHAISHIYIDAWENTI。”GUANGZHOUMOULVSHISHIWUSUOLVSHICHENG。

网上买足球YANYUEJINCHENG,ZAISHIJIGUOCHENGZHONG,YIDANGOUFANGJIAOLEYUFUKUAN,TUIKUANSHIFEICHANGKUNNANDE。SUOYIRUGUOKEYIJIJIYINRUFANHUIJIZHIHUOZHENZHENGWULIYOUTUIFANG,JIUHUIJIANGDIMAIJIAGULV。

三道关:解决看房体验短板

“RUGUOXIANSHANGKANFANGZHISHIJIANDANDEERWEIHUOSANWEI,QISHITIYANGANBUQIANG。”HUANGXIYAOSHUO。YIJINGLIANXUKANLEHAOJICHANGZHIBODEGUANGZHOUSHIMINDENGXIANSHENGSHUO,ZHUBOMENSHUODEDOUHENHAO,FANGJIANDEHUAMIANGANYEHENMEI,“DANZONGSHIMEIYOUNEIZHONGGANJUE,BIJINGWANGLUOKONGJIANJIWOMENDEGANGUANTIYANSHIYOUXIANDE。BIRUXIANGMAIZHUJIANGXINCHENGDEFANGZI,HUAMIANYIJINGDOUHENWEIMEILE,DANWOYIDINGYAOQUXIANCHANGGANSHOUYIXIAJUTIJUZHUHUANJING,BAOKUOFUJINDEGEZHONGSHESHI,RENMENDESHENGHUOZHUANGKUANGDENG。”DENGXIANSHENGTOULU,TONGGUOJICIZHIBOKANFANG,YOUXINDONGGUO,DANHAISHIJUEDINGQUSHIDITIYAN。

网上买足球JIZHELEJIEDAO,BUFENFANGQIZAIXIANSHANGZHIBOXIAOSHOUZHONG,CHULEZHUBOJIESHAOWAI,HAIPEIYOULOUPANHUANJINGDEVCR,SHEJIJIAOTONG、XUEXIAO、YIYUAN、CHENGSHIGUIHUADENG,“DANZHEIXIEGENKAIFASHANGCIQIANDEDIANSHIGUANGGAOMEISHALIANGYANG。”DENGXIANSHENGBIAOSHI。

直播带货:“夸大其词”“货不对板”等被诟病

网上买足球ZHIBODIANSHANGDEHUOREYEYINLAILEZIBENGUANZHU。RIQIAN,ZHIBODIANSHANGFUWUJIGOU“GOUMEI”XUANBUWANCHENGJINYIYUANALUNRONGZI。JUITJIEZITONGJI,JINNIANYILAI,GUONEIZHIBODIANSHANGLINGYUFASHENGRONGZISHIJIAN5ZONG,HEJIJINEDA2.21YIYUAN;2016NIANZHI2019NIANGONGFASHENGRONGZI23ZONG,HEJIJINEDA10.63YIYUAN。

YUCITONGSHI,YIXIEXINDEXIAOFEIWEIQUANWENTIYESUIZHICHANSHENG。3YUE31RI,ZHONGGUOXIAOFEIZHEXIEHUIJIYU12GEZHIBODIANSHANGPINGTAIDE5333FENXIAOFEIZHEDIAOCHAYANGBEN,BIANZHIFABULE《ZHIBODIANSHANGGOUWUXIAOFEIZHEMANYIDUZAIXIANDIAOCHABAOGAO》,JIUDANGQIANZHIBODIANSHANGGOUWUJIXIAOFEIWEIQUANLINGYUZHONGDEZHUDUOTEDIANJINXINGJIEDU。BAOGAOXIANSHI,XIAOFEIZHEDUIZHIBODIANSHANGCHANYEZONGTIGANSHOUJIAOHAO,DANYOU37.3%DESHOUFANGXIAOFEIZHEZAIZHIBOGOUWUZHONGYUDAOGUOXIAOFEIWENTI,JINYOU13.6%DEXIAOFEIZHEYUDAOWENTIHOUJINXINGTOUSU。“KUADAQICI”“JIAHUOTAIDUO”“YULONGHUNZA”“HUOBUDUIBAN”CHENGWEIXIAOFEIZHEJIZHONG“TUCAO”DEWENTI。

网上买足球CIWAI,DIAOCHAYEFAXIAN,ZHIBODIANSHANGXIAOFEIZHONG,XIAOFEIZHECHONGDONGXIAOFEIJIAOYANZHONG,FENGXIANYISHIXIANGDUIBORUO。ERMAIJIAYUPINGTAIZHIJIAN、ZHIBOPINGTAIYUDIANSHANGJIAOYIPINGTAIZHIJIANDEGUANXIFUZA,DAOZHIXIAOFEIZHEDEZHIQINGQUAN、GONGPINGJIAOYIQUANHEHELIWEIQUANSUQIUDADAZHEKOU。

WANGJINGSHEDIANZISHANGWUYANJIUZHONGXINFALVQUANYIBUFENXISHIMENGHUIXINBIAOSHI,WANGHONGZHIBO“DAIHUO”XIANGJIAOYUCHUANTONGDIANSHANGSHIYIZHONGXINXINGDIANSHANGMOSHI,NEIME,ZAIZHEIYIGUOCHENGZHONGWANGHONGTONGGUOZHIBOPINGTAIXIAOSHOUSHANGPIN,HUOZHESHIQITADIANSHANGPINGTAITONGGUOBUTONGQUDAOXIAOSHOUSHANGPIN,ZHIYAOCUNZAISHUADAN、MAIPINGLUNXINGWEIDOUSHIWEIFAXINGWEI,ZAI《FANBUZHENGDANGJINGZHENGFA》YIJI《DIANZISHANGWUFA》ZHONGDOUSHIMINGQUEJINZHIDE。MENGHUIXINZHICHU,YOUYUWANGHONGHUOMINGXINGBENSHENSHIZIDAILIULIANGDE,TONGGUOQIDAIHUOBUJINKEYITUOKUANPINPAIDEZHIMINGDUHAIKEYIWEISHANGJIADAOLIUDAIDONGSHANGPINXIAOSHOULIANG。DANYINZHIBOPINGTAIZAINEIRONGSHENHEJIZHI、JIANDUGUANLISHANGBUGOUWANSHAN,RANGYIXIE“WANGHONGDAIHUO”ZUANLEKONGZI,PINGJIEZHEZISHENLIULIANGZUOXUJIAXUANCHUAN,CHUXIANLEZHURUZHIBOSHUJUZAOJIA、“SANWUCHANPIN”DUO、XUJIAGUANGGAO、XIAOFEIZHEWEIQUANNANDENGWENTI。“YOUYUSHANGPINZHILIANGBUGUOGUAN,BUFENZHIBOPINGTAIFUKUANFANGSHIDUOTONGGUOWEIXINDENGBIANJIEDEFANGSHISIXIAJIAOYI,ZAIJIASHANGBUFENZHIBOSHANGJIACHUSHOUWEILIESHANGPINHOUBIANJIANGQIXIAJIADENGYINSU,DAOZHIXIAOFEIZHEMEIYOUXIADANGOUMAIDENGGOUMAIHETONG,YIDANCHANSHENGXIAOFEIJIUFEN,HOUQIDETUIHUANHUOJIUWUFADEDAOBAOZHANG,XIANRUWEIQUANNANDEKUNJING。”MENGHUIXINSHUODAO。

观点:直播带货还能走多久?

网上买足球ZHIBODAIHUOCHENG“BIAOPEI”。WANGJINGSHEDIANZISHANGWUYANJIUZHONGXINFENXISHIMODAIQINGRENWEI,DIANSHANGZAINEIDESHUZIJINGJIDUISHITILINGSHOUYEBUJINQIDAOZHUANYI、CHONGJIHEDIANFUDEYINGXIANG,YIDINGCHENGDUSHANGYEQIDAOCIJIYUYINLINGZUOYONG;ZHIBODIANSHANG、DARENDAIHUO、WANGHONGBAOKUANZHENGZAI“ERCIBAOFA”CHENGWEIXINZENGZHANGDIAN,ZHIBOJIANGCHENGWEIDIANSHANG、PINPAI、SHANGJIADENGDE“BIAOPEI”,ZHIBOSHENTOULVZAIKUAISUTISHENG。CONGZUICHUDE“JINGYINGZHIBO”RUDAKA、MCNJIGOUBAOZHUANGDEZHUBODENG,ZHUJIANYANBIANCHENGQUANMINHUADEZHIBO,XIANXIASHANGJIA、PINPAI、SURENZHIBOSHULIANGYEDOUZAIBUDUANDIZENG。ZAIZHIBODIANSHANGZOUGUOZHIQIANDEKUAISUSHENGZHANGSHIQIHOU,XIANZAISHIZHONGSUDEJIEDUAN,ZHUBO、CHANYELIANSHANGXIAYOUDEZIYUANYOUDAIJINYIBUZHENGHE,XUYAOYOUXIANGDUITONGYIDEBIAOZHUN,XIEDIAOCHANYEJIAOSEZHIJIANDEFENGONG、XIANJIE,CONGERLAIGUIFANXINGYEYIJITIGAOZHENGTIXIAOLVHEPINZHI。

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